55 YARDS is a premium bar, bottleshop & townhouse located in central Newquay, Cornwall.
I was approached initially by Paul and Kate the owners to give their new business venture an identity.
The name evokes images of collegiate chapters & masonic lodges with it’s cryptic meaning. Taking this as a cue the branding has taken on the geometric symbolism connected to such groups.
Utilising the ‘A’ & ‘Y’ in YARDS we have a geometric symbol that works both as an ‘A’ in the name and more esoterically as an arrowhead or a structural like symbol. . . A roof over your head if you like. Being triangular in form no matter how much pressure you put on any of its sides it will not break, it’s foundations are strong. This device is now synonymous with the brand.